The Demo Site

Well, this is pretty crafty. Jump Lab announced their EDG video player today, which is no larger than the size of a credit card. It sports a thicker body than plastic money, but can fit in your hand and was designed with the intention of being used as a promotional device.

The thinking behind this is companies can hand out the EDG video players to potential clients and lure them in with pre-loaded content. Businesses can use the players to show off their products or various presentations.

The EDG features a 2-inch LCD screen and a speaker. When purchasing an EDG, you can either have Jump Lab pre-load your desired content onto the player for you or do it yourself by means of the convenient USB port. The device is also USB charged. You can opt to have the front plate customized and have the content password protected, if you wish. Apparently, the players themselves are capable of producing revenue through ad fees and memberships, though I'm not sure how that would play out. For corporate clients, the EDG video player sells for $17.50 to $29.50.

[via Electronista]